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The Pitchwerks Podcast

If you want to know how the best sales & marketing people think, if you're looking for another perspective on a problem, or if you're dreaming of a new career or a startup: Get on it now! Spend your time wisely - on personal & professional development. Learn everything from startup sales and initial marketing to account management and advertising. Subscribe to The Pitchwerks Podcast. Scot MacTaggart has been a sales rep, a marketer, a manager, a consultant, an executive and an advisor for over 20 years.  He created The Pitchwerks Podcast to help you to reach your business goals by learning from the experiences of others. Each week, Scot and his extensive network of contacts provide unique insights and examples that can help anyone - from the newbie to the veteran. Learn to present your ideas, explain your value and build your business.  Subscribe to The Pitchwerks Podcast!
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Jul 5, 2017

Pitchwerks host Scot MacTaggart has an emotional relationship with the English language, and this week’s guest Alan Houser comes into the Epicast Network studios to balance things out with a more analytical approach.  Alan is a technical writing consultant.  His firm, Group Wellesley, helps companies to create, edit, translate and just generally manage the very important documents that businesses depend on.  

 

Alan has a successful consulting practice, and is a past president of the Society for Technical Communication, and the two men spend some time discussing the sales and marketing efforts that success was built on.  

 

Sure, we know you’re not a technical writer, but this week’s show is about more than that.  MacTaggart and Houser discuss the very nature of business communication, and their analysis turns up interesting insights throughout the show.

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