SO VERY MUCH THIS WEEK! Nick Comanici, the Chief Marketing Officer of Carney, comes in to talk about his perspectives on what works and what doesn’t. Nick has a couple of mantras. The first one - “Do the Hard Thing” - fits perfectly here in Pitchwerkstown. The second - “Email is NOT Dead” - has statistics and results to back it up. In a wide ranging conversation, Nick and Scot cover opinions on recruiting marketers, on building an email list, brand awareness versus funnel metrics, punk rock, movies, and overnight success schemes. You’re definitely getting your money’s worth this week!
Everybody loves Krystle - and part of that is because she’s a truly open book. When we last heard from Krystle, she had a different last name, had just quit agency life, and had gone out on her own. Her entrepreneurial adventures set her on the path to becoming the production manager on the first season of TV’s “Restored by the Fords”, and everything was going great. During this visit, Krystle talks about confidence, unexpected changes in your life’s plan, a new entrepreneurial venture, and some of the many nuances of social media and social listening. This episode is PACKED with good stuff!
This week, Scot indulges his obsession with materials startups by hosting Carmel Majidi and Navid Kazem, the founding team behind Arieca, who recently took up residence at Alphalab Gear. Arieca’s “Thubber” product is a soft non-brittle rubber product that can conduct heat or electricity. Regular rubber doesn’t conduct very well at all, and the few conductive rubbers that are currently available on the market are too brittle for the kinds of applications that Thubber was designed for. Scot talks to the two men about their plans to raise Thubber’s profile, drive adoption, and sell the new material to manufacturers.
It’s always fun to check in with the people that are doing REALLY difficult pitches, so we brought Ryan O’Shea, spokesperson for Grindhouse Wetware and the host of the Future Grind podcast (futuregrind.org) to come in and talk about ideas like human augmentation, implantable tech and biohacking. Ryan and Scot spend considerable time deconstructing the various things that make these ideas icky and foreign, despite their promise, and examine the ways that a product concept can move from being scary and foreign to being accepted and even ubiquitous.