This week, we talk professional art direction with Mark Ramdarass, who has recently moved to offering fractional services after building up a great list of brands that he has contributed to, including VaynerMedia, Nike, Michael Kors, Adidas, Budweiser and more. A graphic designer by education, Mark is here to make more sense of creative roles and art direction for those of us that aren’t trained in it, and to help us make sense of how it figures into the larger communications strategy of a business or brand. Find him on LinkedIn and reach out if you’re interested in more information!
The last time Vivek Kumar was in the studio, this fine program was celebrating its 40th episode, and Qlicket was primarily selling into the hospitality space. A lot has happened since then, including the addition of John Goldschmidt, who brought a history of sales, business development, and customer success. The company has been tested several times, and in several ways, since Vivek’s last visit. This week, Vivek and John come in to speak with Scot MacTaggart about pivots and struggles, and the huge month-over-month gains that they’re now seeing since they’ve adapted and survived.
This week’s episode has it all! Journalism, market validation, crowdfunding, Donald Trump, tasers, rocket-propelled grenades, the NFL, coal mines and steelworkers! Our guests this week are Matt Stroud and Carmen Gentile from Postindustrial Media, and they sit down with Scot MacTaggart to talk about the Kickstarter campaign they are doing with Scot and his partner Olga Pogoda, for a product that they are reluctant to call “slow news”. The trio talks about the value of telling “the full story” in the postindustrial region, which they define as the Rust Belt and Greater Appalachia, and use 2016 election coverage to illustrate the difference between what is available now, and what they seek to provide in the future. The campaign starts 4/22/2019 and will run for 30 days!
Curtis Wadsworth has been working in patent law for the last 12 years, and if he has his way, his new product Dorothy is going to change that field forever. This week, Scot MacTaggart gets under the hood of Curt’s very young patent search company to help Curt and Dorothy to get ready for the market. Just based on the sheer number of hours that law firms spend on patent searches, and the money they pour into that labor, there’s a lot of evidence to suggest that Dorothy will get a warm reception from IP attorneys throughout the country when its user interface is finished. Curt and Scot put their heads together to make sure that it all goes according to plan.