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The Pitchwerks Podcast

Want to know how the best sales & marketing people think? Looking for another perspective on a problem? Dreaming of a new career or a startup? Learn everything from startup sales and initial marketing to account management and advertising. Subscribe to The Pitchwerks Podcast. Scot MacTaggart has been a sales rep, a marketer, a manager, a consultant, an executive and an advisor for over 20 years.  He created Pitchwerks to help you to reach your business goals by learning from the experiences of others. Each week, Scot and his extensive network of contacts provide unique insights and examples that can help anyone - from the newbie to the veteran. Learn to present your ideas, explain your value and build your business.  Subscribe NOW.
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Now displaying: October, 2019
Oct 30, 2019

This week, we take it a little easy and let Scot MacTaggart’s friend Mitch Turck bring Origin, his new card game into the studio so our celebrity panel can try it out!  Origin is a combination of history trivia and poker, where the players guess when events happened, and try to convince other players that their guesses are correct. By day, Mitch is a transportation and autonomous vehicles expert, but in his spare time, he has been developing Origin to launch on Kickstarter where it can now be found.  The other players in the room are Jared Raszewski, the CEO of Dissolves from last week’s show, and Marta Mazzoni from the popular Epicast travel and entertainment podcast Marta on the Move.

Oct 23, 2019

If you’re tired of measuring and scooping powdered drink mix, this week’s guest will interest you.  Jared Raszewski is the founder of Dissolves, and he has invented the Tide Pod of drink mixes. Like the name says, the pod dissolves in your drink!  It’s completely safe for all diets, and solves a lot of different problems of measuring, mixing, and cleanup. Jared talks to Scot about what he learned in the University of Pittsburgh’s Blast Furnace, Founder Institute and AlphaLab Gear, the decisions he has made along the way, and where he sees things going from here.

Oct 16, 2019

Whether you call it “people operations”, “human resources”, or something else entirely, you have to admit that there seems to be a lot more marketing floating around in the department that deals with people and talent and such lately.  This week’s guest is Anessa Fike, the founder and CEO of Fike and Co, and she’s here to tell Scot MacTaggart all about that marketing mindset that has taken hold, and is now called “employer branding”. Anessa was once in charge of recruiting for The Motley Fool, one of the best-loved employers in the country, and has shared her knowledge with employers of all sizes ever since.

Oct 9, 2019

Jim Krenn is the creator and co-host of the successful “No Restrictions” podcast, now produced by the team at the Pittsburgh Current.  He has stayed local to his hometown of Pittsburgh and still remained successful in his entertainment career, which now spans more than 30 years.  Jim Krenn will always be a comedian -- many Pittsburghers think of him as the personality that put the WDVE morning show on the map, others as the backbone of Nickelodeon’s cult hit “Action League Now!”

 

This week, Jim comes into the Epicast Studios to talk with Scot MacTaggart about his many innovative and entrepreneurial reinventions - from his new “Yinzer” line of cards and candy to a brand-new live show in December that will feature him doing musical impressions - and the mindset that he uses to stay grounded so he can succeed. 

Oct 2, 2019

It’s October, so let’s talk about Scarehouse, the nation’s top haunted attraction!  Scot’s friend Katie Dudas - aka Dudders - is the sales and marketing director for the all of the various Scarehouse projects and attractions, and this week she opens her playbook all the way up for Pitchwerks listeners.  Immersive experiences, data analytics, geography, social media, customer reviews, and what regular retailers can learn from attractions like Scarehouse and its sister properties -- everything’s on the table. If you’re in the area, be sure to thank Katie for sharing her insights by checking out the Scarehouse “Scream District” in Pittsburgh’s Strip District all this month!

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