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The Pitchwerks Podcast

Want to know how the best sales & marketing people think? Looking for another perspective on a problem? Dreaming of a new career or a startup? Learn everything from startup sales and initial marketing to account management and advertising. Subscribe to The Pitchwerks Podcast. Scot MacTaggart has been a sales rep, a marketer, a manager, a consultant, an executive and an advisor for over 20 years.  He created Pitchwerks to help you to reach your business goals by learning from the experiences of others. Each week, Scot and his extensive network of contacts provide unique insights and examples that can help anyone - from the newbie to the veteran. Learn to present your ideas, explain your value and build your business.  Subscribe NOW.
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Mar 20, 2019

This week, Scot is on the road in Columbus and talks to Matt Wald, President and CEO of the Columbus Collaboratory.  Matt has a few surprises up his sleeves, like when he lists the giant organizations that have co-invested in the Collaboratory, or how difficult it can be for any organization to pivot to compete with digital-native firms.  Matt explains how executive leadership of the 7 founding companies created the Columbus Collaboratory, how reluctant executives should look at their options, and what is waiting for them if they don’t build a good plan from the outset.