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The Pitchwerks Podcast

Want to know how the best sales & marketing people think? Looking for another perspective on a problem? Dreaming of a new career or a startup? Learn everything from startup sales and initial marketing to account management and advertising. Subscribe to The Pitchwerks Podcast. Scot MacTaggart has been a sales rep, a marketer, a manager, a consultant, an executive and an advisor for over 20 years.  He created Pitchwerks to help you to reach your business goals by learning from the experiences of others. Each week, Scot and his extensive network of contacts provide unique insights and examples that can help anyone - from the newbie to the veteran. Learn to present your ideas, explain your value and build your business.  Subscribe NOW.
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Jan 2, 2019

Dr. Jonathan Weinkle is a well-traveled and experienced physician who wrote a book about certain soft skills that doctors can develop and use to become more efficient, and ultimately build better relationships with their patients.  Scot read it, and immediately thought “this book is really about how to listen, and how to ask follow up questions to solve your customer’s true pain”. So this week, Jonathan’s in the studio, and the two men dig deeper on the traditional ways that we listen to each other, and how to develop a problem-solving mindset that combines listening and thoughtful follow-up questions.