In honor of Thanksgiving, we’re giving you a giant feast of information to sink your teeth into! Leah Jakaitis is the head of marketing science at Tulco Labs, which uses data science to help their companies to compete in certain targeted industries. This week, Leah tells Scot MacTaggart all about the accountability and “janitorial work” of her job, and the ways in which she sees marketing - online and offline - getting better at serving everyone involved.
When it comes to telling stories by producing videos and other types of content, very few people can match Jordon Rooney, just in terms of sheer numbers alone. Whether you’re talking about impressions, conversions, engagement, or clients, Jordon has an incredible track record. He started off as a young guy making positive content for younger audiences, and now he’s a slightly-older young guy who makes content for all kinds of people, including well-known brands that take in billions in revenue each year. This week, Jordon shares tons of insights and observations with Scot MacTaggart and the Pitchwerks audience.
This week, John Dick, CEO of the super-advanced market research firm CivicScience is in the Epicast studios, and he’s got the goods, turning his appearance into one of the strongest shows we’ve ever done. Talking with Scot MacTaggart about everything from unexplored market connections to the specific mechanics of the CivicScience sales funnel, John gives a master class in managing your business, explaining mature tactics and philosophies that are making CivicScience into the obvious choice for major consumer brands.
A few years ago, Jon Shanahan was making a good living, following a fairly mainstream career path, and decided to start a YouTube channel called The Kavalier, where he reviews and recommends mens clothing, shoes, watches and more. He’s now produced well over 600 videos, he has 90,000 subscribers, and The Kavalier is his full-time job. This week, Jon comes in to talk to Scot MacTaggart about how he mustered the courage and energy to pivot out of a perfectly good career situation, overcome the predictable doubts about his new path, and put food on the table for his kids.