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The Pitchwerks Podcast

Want to know how the best sales & marketing people think? Looking for another perspective on a problem? Dreaming of a new career or a startup? Learn everything from startup sales and initial marketing to account management and advertising. Subscribe to The Pitchwerks Podcast. Scot MacTaggart has been a sales rep, a marketer, a manager, a consultant, an executive and an advisor for over 20 years.  He created Pitchwerks to help you to reach your business goals by learning from the experiences of others. Each week, Scot and his extensive network of contacts provide unique insights and examples that can help anyone - from the newbie to the veteran. Learn to present your ideas, explain your value and build your business.  Subscribe NOW.
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Feb 13, 2019

Hey kids! Do you like brilliance? Wanna know how to plan for change so it doesn’t kill yinz?  This week we’ve got Ben Mosior, founder of Hired Thought, who was recommended to us by some of the smartest people we know.  He’s a “go-to” strategic thinker who practices Wardley Mapping, among other things - and since we didn’t know what that was, we asked.  It’s a huge, wide-ranging discipline that studies and diagrams complex systems to understand them, so we only focused on a couple of aspects of it for this episode.  Ben explains the relative value of mapping - which includes efficiency and savings you get from doing things in a strategic order of operations - and then helps Scot to understand the evolution of ideas from genesis to commodity.