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The Pitchwerks Podcast

Want to know how the best sales & marketing people think? Looking for another perspective on a problem? Dreaming of a new career or a startup? Learn everything from startup sales and initial marketing to account management and advertising. Subscribe to The Pitchwerks Podcast. Scot MacTaggart has been a sales rep, a marketer, a manager, a consultant, an executive and an advisor for over 20 years.  He created Pitchwerks to help you to reach your business goals by learning from the experiences of others. Each week, Scot and his extensive network of contacts provide unique insights and examples that can help anyone - from the newbie to the veteran. Learn to present your ideas, explain your value and build your business.  Subscribe NOW.
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The Pitchwerks Podcast
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Jul 4, 2018

Happy 4th!  If you were going to buy a bedding set right now, what would you be looking for?  No matter what answer you came up with, chances are that “high tech features” wasn’t on the list.  It's unexpected.  The industry is kind of in a rut.  A long history and familiarity with this product makes us think about price first.  This week, we meet Allison Howard, Founder & CEO of Auratek Textiles, who took her chemical engineering degree and unique observations on skincare and turned them into a long-term business endeavor that has spent years in development.  Auratek is now ready to reveal itself as a performance fabric maker for skin care applications, and Scot sits down and speaks with Allison about how she got her new materials in front of the right people to get to this point.