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The Pitchwerks Podcast

Want to know how the best sales & marketing people think? Looking for another perspective on a problem? Dreaming of a new career or a startup? Learn everything from startup sales and initial marketing to account management and advertising. Subscribe to The Pitchwerks Podcast. Scot MacTaggart has been a sales rep, a marketer, a manager, a consultant, an executive and an advisor for over 20 years.  He created Pitchwerks to help you to reach your business goals by learning from the experiences of others. Each week, Scot and his extensive network of contacts provide unique insights and examples that can help anyone - from the newbie to the veteran. Learn to present your ideas, explain your value and build your business.  Subscribe NOW.
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Dec 20, 2017

So here’s a puzzle for you sales, marketing and startup lovers: How do you launch an Indian fast-casual restaurant, similar to Panera or Chipotle, in an area that doesn’t have much Indian food at all?  This is the main question this week.  Our guest is Raji Sankar, Co-CEO of Wholesome International, who set out years ago to launch what has now become Choolaah Indian Barbecue.  An engineer by training, Raji has worked to develop a nearly-frictionless system that allows guests who have never eaten an Indian dish to walk into a Choolaah location and order with confidence.