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The Pitchwerks Podcast

If you want to know how the best sales & marketing people think, if you're looking for another perspective on a problem, or if you're dreaming of a new career or a startup: Get on it now! Spend your time wisely - on personal & professional development. Learn everything from startup sales and initial marketing to account management and advertising. Subscribe to The Pitchwerks Podcast. Scot MacTaggart has been a sales rep, a marketer, a manager, a consultant, an executive and an advisor for over 20 years.  He created The Pitchwerks Podcast to help you to reach your business goals by learning from the experiences of others. Each week, Scot and his extensive network of contacts provide unique insights and examples that can help anyone - from the newbie to the veteran. Learn to present your ideas, explain your value and build your business.  Subscribe to The Pitchwerks Podcast!
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Nov 15, 2017

Nearly all climate scientists agree that climate change is real and driven by human activity.  Even if you don’t believe that, you have to admit that reducing pollution and preserving natural resources are good goals anyway.  Here in the US though, the climate change and pollution questions have gone political, and this has stalled some of our efforts to improve on the situation.

 

That’s where Stacie Paxton Cobos, the Senior Vice President of The Climate Reality Project (www.climaterealityproject.org) comes in.  Stacie and the Climate Reality Leadership Corps came to Pittsburgh’s David L. Lawrence Convention Center, and they were kind enough to accommodate us in talking about how the organization teaches activists to de-politicize the issue and convince their fellow Americans to demand progress.

 

This episode, Stacie talks with Scot MacTaggart about the various ways that the mission can be framed, the persuasive methods employed around science and policy, and the ways in which audiences evaluate those efforts.

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