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The Pitchwerks Podcast

If you want to know how the best sales & marketing people think, if you're looking for another perspective on a problem, or if you're dreaming of a new career or a startup: Get on it now! Spend your time wisely - on personal & professional development. Learn everything from startup sales and initial marketing to account management and advertising. Subscribe to The Pitchwerks Podcast. Scot MacTaggart has been a sales rep, a marketer, a manager, a consultant, an executive and an advisor for over 20 years.  He created The Pitchwerks Podcast to help you to reach your business goals by learning from the experiences of others. Each week, Scot and his extensive network of contacts provide unique insights and examples that can help anyone - from the newbie to the veteran. Learn to present your ideas, explain your value and build your business.  Subscribe to The Pitchwerks Podcast!
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Oct 18, 2017

Over the last three years, Christine Iksic has been doing two jobs.  One as “The GPS Lady” for Precision Laser & Instrument, selling the Trimble GPS to businesses that need high-accuracy location tech.  The other job got her a spot on this week’s show though: she is the co-founder of the Three Rivers Outdoor Company, which just launched an Indiegogo campaign at its retail pop-up, “Gearfest”,  on October 14th  

 

This is a great episode, because Christine used all that mapping knowledge she’d built up in the GPS business to validate her market research and to identify the best locations for a retail location.  Christine represents the best of both worlds - a great energy and passion for what she’s doing, and a smart, analytical approach to strategy.  

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