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The Pitchwerks Podcast

If you want to know how the best sales & marketing people think, if you're looking for another perspective on a problem, or if you're dreaming of a new career or a startup: Get on it now! Spend your time wisely - on personal & professional development. Learn everything from startup sales and initial marketing to account management and advertising. Subscribe to The Pitchwerks Podcast. Scot MacTaggart has been a sales rep, a marketer, a manager, a consultant, an executive and an advisor for over 20 years.  He created The Pitchwerks Podcast to help you to reach your business goals by learning from the experiences of others. Each week, Scot and his extensive network of contacts provide unique insights and examples that can help anyone - from the newbie to the veteran. Learn to present your ideas, explain your value and build your business.  Subscribe to The Pitchwerks Podcast!
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Jun 21, 2017

Mike Stafiej, the president of PICLIF, knows that a lot of disruptive young B2B companies start off with the assumption that they will continually need to check in on their clients over a period of time - a model where a lot of “account managers”, “customer success” people, and “client satisfaction” staff need to be hired.

 

Mike set PICLIF up to be different.  Together with his trusted advisors, Mike set PICLIF up to grow quickly.  The company uses a B2B technology sales model to sell to funeral homes, but rather than pinning their hopes of success onto a large scale field team’s ability to upsell and after-sell, they are working a high-speed market penetration strategy instead.

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