GIS Associates is a government-relations firm, and vice president Peter Madaus has been there for 18 years. If you don’t know what that means, or what he does, you’re not alone. Apparently a lot of people have this problem, so it’s good we’re doing a show about it.
Like a lot of lobbyists and government consultants, Peter doesn’t enjoy prospecting and selling. He’s totally comfortable working with representatives and senators, but when it comes to approaching prospects and seeking out new work, he’s just like the rest of us. Peter and Scot talk about using a “referral first” strategy for initial conversations, and also spend time discussing how entrepreneurs might use government relations services.