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The Pitchwerks Podcast

Want to know how the best sales & marketing people think? Looking for another perspective on a problem? Dreaming of a new career or a startup? Learn everything from startup sales and initial marketing to account management and advertising. Subscribe to The Pitchwerks Podcast. Scot MacTaggart has been a sales rep, a marketer, a manager, a consultant, an executive and an advisor for over 20 years.  He created Pitchwerks to help you to reach your business goals by learning from the experiences of others. Each week, Scot and his extensive network of contacts provide unique insights and examples that can help anyone - from the newbie to the veteran. Learn to present your ideas, explain your value and build your business.  Subscribe NOW.
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Feb 6, 2019

Francois Gau has managed major initiatives for some huge worldwide corporations including Honeywell and Kennametal, but he started out as an accountant and innovator in Toulouse in Southern France.  He now owns Levy Industrial, which helps companies from $25 - $200 million per year to upgrade their processes and integrate their departments so that they can attract new clients, keep existing ones and multiply their revenues.  In this extended-length episode, Francois tells Scot MacTaggart about his “sweet spot” method for quickly identifying opportunities for improvement, the value of ethnography (cultural study), and a practice he swears by called “hard listening”.  These tactics have served him well over the years, and resulted in major improvements for manufacturing and industrial firms as well as their clients.