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The Pitchwerks Podcast

Want to know how the best sales & marketing people think? Looking for another perspective on a problem? Dreaming of a new career or a startup? Learn everything from startup sales and initial marketing to account management and advertising. Subscribe to The Pitchwerks Podcast. Scot MacTaggart has been a sales rep, a marketer, a manager, a consultant, an executive and an advisor for over 20 years.  He created Pitchwerks to help you to reach your business goals by learning from the experiences of others. Each week, Scot and his extensive network of contacts provide unique insights and examples that can help anyone - from the newbie to the veteran. Learn to present your ideas, explain your value and build your business.  Subscribe NOW.
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Nov 7, 2018

This week, Scot is talking to Mary Jayne McCullough, founder of Global Wordsmiths, and MJ has facts on top of facts to explain how easy it is to underestimate the number of people in your audience - prospects, customers, constituents, etc - that prefer a language other than English.  And when she explains how simple her team has made it to reach those people, you may reconsider your group’s lack of a language access strategy. MJ also tells Scot about the socially conscious aspects of her business model, in what seems to be a key differentiator between Global Wordsmiths and their high-volume competitors.