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The Pitchwerks Podcast

Want to know how the best sales & marketing people think? Looking for another perspective on a problem? Dreaming of a new career or a startup? Learn everything from startup sales and initial marketing to account management and advertising. Subscribe to The Pitchwerks Podcast. Scot MacTaggart has been a sales rep, a marketer, a manager, a consultant, an executive and an advisor for over 20 years.  He created Pitchwerks to help you to reach your business goals by learning from the experiences of others. Each week, Scot and his extensive network of contacts provide unique insights and examples that can help anyone - from the newbie to the veteran. Learn to present your ideas, explain your value and build your business.  Subscribe NOW.
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Now displaying: July, 2018
Jul 25, 2018

This week, Scot brings a friend of nearly two decades - Blue Bastion’s Andy Hicks - into the studio to talk about selling advanced cybersecurity measures for large clients, including Blue Bastion’s Managed Detection and Response service.  Andy has been awarded as a top performer in pretty much every role he has held since he was old enough to earn a paycheck. He’s worked for some of the largest names in information technology and network security, and this week, we’re looking inside his head to see what makes him tick.

Jul 18, 2018

Bharath Krishnamoorthy - “B” for short - is one of two founders of Axle Travel, a data-driven ride pooling service that launches on July 24th in Pittsburgh.  Beginning with a basic strategy of simplifying trips to the airport, Axle is a web-based application that will eventually consolidate longer road trips to a variety of destinations.  This week, B and Scot talk about Axle’s unique experiences at Techstars, the difficulty they had making pivots from one model to another, and the ways in which they selected Pittsburgh and other markets they’ve considered.  

Jul 11, 2018

This week:  Day Bracey - one half of the Drinking Partners podcast - is in to talk about Fresh Fest, an entrepreneurial new beer festival he is launching with partners and friends.  Since Day is our good friend and Epicast Network neighbor, we’re giving his new venture the Pitchwerks treatment! Scot and Day get into the details on what the festival is, and how they communicate their unique value to all the beer-heads that might be interested.  Bonus this week: Watch the Drinking Partners and Fresh Fest social media accounts to see custom pitches that Scot came up with to change up Fresh Fest’s messaging and help his friends to sell more tickets.

Jul 4, 2018

Happy 4th!  If you were going to buy a bedding set right now, what would you be looking for?  No matter what answer you came up with, chances are that “high tech features” wasn’t on the list.  It's unexpected.  The industry is kind of in a rut.  A long history and familiarity with this product makes us think about price first.  This week, we meet Allison Howard, Founder & CEO of Auratek Textiles, who took her chemical engineering degree and unique observations on skincare and turned them into a long-term business endeavor that has spent years in development.  Auratek is now ready to reveal itself as a performance fabric maker for skin care applications, and Scot sits down and speaks with Allison about how she got her new materials in front of the right people to get to this point.

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